Sunday, February 27, 2011

Radio Ratings

For those who have been unable to access the updated DFW radio ratings from the DallasNews.com website, here is the story--but first, a question. Why does the Morning News make it so difficult to access content on their site? Wish I had the answer. All I know is that every time I want to read a story, I'm asked to either subscribe or sign in or fill out some form. All I want to do is read, please.

From Barry Horn's Radio-TV column, 2/26/11:

Radio Daze

Latest ratings finally trickled in this week. It’s the January book. The dates are actually Jan. 6 to Feb. 2.

Among men 25-54, the most important demographic in the sports talk world, KTCK-AM (1310) The Ticket reigned supreme weekdays from 6 a.m. to 7 p.m. The Ticket’s average share was a 7.9, which made it No. 1 in the demographic among all stations in the market. It won the sports talk gaggle in every hour. ESPN-FM (103.3) scored a 2.9 share, good for 14th. Meanwhile, KRLD-FM (105.3) The Fan, managed a 1.9 share, which tied it for 23rd. It was The Fan’s lowest ranking in the Dallas-Fort Worth market since March.

Some bullet points:

The Ticket’s Dunham and Miller posted the three highest-rated hours at 8 a.m. (10.0), 7 a.m. (8.8) and 9 a.m. (8.7).

ESPN finished behind The Fan all three hours of Ben and Skin. Newy Scruggs topped them from 9 to 11 a.m. with Josh and Elf topping them at 11 a.m.

Josh and Elf then went on to finish behind Colin Cowherd’s tape-delayed show from noon to 2 p.m.

ESPN’s national offerings – Mike and Mike (6-9 a.m.) and Cowherd – were relatively strong performers compared to the Fan’s programming. In the hours Dunham and Miller averaged 8.2, Mike and Mike scored 4.1 while The Fan’s Jagger and Henson were at 1.7.

In afternoon drive from 3-6 p.m., it was The Ticket’s Hardline (8.3), ESPN’s Galloway and Company (2.8) and the Fan’s Richie Whitt and Greg Williams (1.6).



Thanks to the P1's for supporting America's Favorite Radio Station for 17+ years now. In those 17 years, our demise has been predicted by many, but it hasn't happened (yet). There is also a lot of false information floating around out there regarding the ratings--one reason I felt like the facts needed to be presented.

For years, The Ticket was number one using the old diary method. In 2008, the Arbitron ratings service replaced the diaries with the PPM method (a small pager-looking device that detects what station you are listening to), and The Ticket has done even better in that system, despite many who said "PPM will show the truth, and The Ticket will suffer." The truth is, The Ticket is still going strong, thanks to the best and most loyal group of listeners in the country.

Stay Hard!

4 comments:

  1. Junior,

    Congrats on the ratings news! Can you somehow post the ratings that show how many listeners are from online only? I know many P1s who listen out of state (like me), who would like to know what kind of ass-whooping the little ticket is doing in the online world.

    For me, my daily routine is to wake up listening with "TuneIn Radio" an app on my iPhone that starts recording before I get up around 6:30, then an hour later when I get to work, I stream you guys on my computer using quicktime. That way I can pause/rewind in case I have a meeting or something, I can go back and listen to segments I might have missed.

    Thanks for all you guys do!
    P1 Jake in OKC.

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  2. As a former P1 who now lives in California, the Morning News website has gotten worse in the last three months. Even though I have been an on-line subscriber for a decade, I have to log in daily. It is a pain.

    Poor Arsenal. I am glad I watch Bundesliga and La Liga more.

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  3. I'm with ya on the DallasNews sign-up / sign-in beating. I try to read the local news site sometimes, but they make it hard. I usually end up bailing out and going to...anywhere else (Google News, AOL, CNN, MSN, Yahoo News...the list of places that don't nag me is endless).

    Go Chelsea FC!

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  4. Loyal P1 here,

    I just want to say thanks for entertaining me for many, many years. There have been many times that I have laughed so hard that I have nearly driven off the road or cried with laughter and/or had body convulsions. I'll schedule errands around bits or teases, and I will listen to the end of the segment before leaving my radio.

    Its amusing to me that people take such shots at the little Ticket. Just because one is in competetition with the Ticket, doesn't mean they have to spread rumors about it. It's also quite amusing seeing other local stations trying to steal schtick. In the words of the great Mike Rhyner "We can do what they do, but they can't do what we can do."

    -P1 Lindsey

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